What is Facebook Remarketing?

Facebook remarketing refers to the act running ads targeted toward past visitors to your site.

Let’s say you run an ecommerce store. You’re getting traffic to your checkout pages, but your bounce rate on those pages is pretty high. You realize that people are right on the edge of converting but you’re losing them.

Through Facebook’s tracking pixel, you can identify visitors who bounced and run a targeted ad based on their behavior. For example, you could offer a Facebook-exclusive coupon code or some sort of freebie to incentivize them to complete their purchase.

Here’s an example of ad





In short, the biggest benefits to running a remarketing campaign are three-fold:

• Your ads are front and center in your leads’ Facebook feed: in other words, they occupy prime real estate.

• Facebook remarketing isn’t impacted by ad blockers which are crippling most native ads these days.

• Marketers have so much information at their fingertips through Facebook ads that they target exactly who they want.

Now, it’s also important to note what Facebook remarketing is not.

Despite popular belief, remarketing isn’t about “stalking” your traffic or hunting them down. Remarketing isn’t a silver bullet solution, either. If you want your campaigns to succeed, you’re going to need to know exactly who to target.



How does retargeting on Facebook help your business?

Reach audiences who already know you.

Track engagement

Retargeting starts with finding people who have engaged with your business.