PETALING JAYA (Feb 6): Tropicana Corporation Bhd has rolled out a Chinese New Year (CNY) promotional campaign together with a new brand film and additional show units at its flagship property gallery, highlighting a selection of lifestyle and resort-oriented developments across Malaysia.
The campaign underscores the developer’s continued emphasis on lifestyle-driven residential communities and experiential living concepts. According to Tropicana’s managing director for marketing, sales and business development, Ixora Ang, the initiative reflects the group’s long-standing brand philosophy of enhancing modern living experiences.
As part of the festive campaign, visitors to the flagship gallery at Tropicana Gardens Office Tower in Petaling Jaya can now view multiple show units representing different developments in one location. Among the featured projects are Breeze Hill Shoppes and Serviced Apartments at Tropicana Avalon in Genting Highlands, Clarissa Serviced Suites at Tropicana Cenang in Langkawi, and Skypark Kepler at Lido Waterfront Boulevard in Johor Bahru.
The CNY campaign, running until Feb 28, covers 11 projects nationwide and includes buyer incentives, referral rewards, and flexible financing arrangements through participating financial institutions. Open house events and property showcases are also scheduled at selected locations such as Subang Jaya and Puncak Alam, allowing prospective buyers to explore available units and upcoming launches.
Looking ahead, Tropicana’s development pipeline for 2026 will focus on several key locations including Genting Highlands, Cyberjaya, Langkawi, and Kota Kemuning. Planned launches include serviced apartments, shop offices, and landed residential projects, as well as retail components designed to support integrated township living.
Ongoing developments across the group’s portfolio include residential, commercial, and mixed-use components in Johor, Genting Highlands, Langkawi, and the Klang Valley. Several projects are also expected to achieve vacant possession in 2026, contributing to the group’s delivery pipeline.
In parallel, Tropicana continues to expand its digital ecosystem to improve customer engagement and sales efficiency, with new digital tools, events, and platforms scheduled to be introduced progressively throughout the year. The company is also strengthening its hospitality and short-stay management arm to support serviced residences and lifestyle developments.
While Tropicana’s latest campaign focuses largely on lifestyle and resort properties, the broader property market in the Klang Valley continues to see strong interest in commercial property in KL and surrounding growth corridors. Businesses and investors remain active in sectors such as office space in Bukit Jalil, industrial land in Selangor, factories in Puchong, and industrial property in the Subang area, reflecting sustained demand across both commercial and industrial segments in Malaysia’s key economic regions.
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