By Editorial Team
In a world where luxury often whispers instead of shouts, Bvlgari has chosen to do both—gracefully and boldly. The Roman High Jeweller has unveiled the grand expansion of its Manifattura in Valenza, and it’s nothing short of a modern-day marvel. Not just the largest single-brand jewellery manufacturing site in the world, this gleaming gem is a dazzling ode to heritage, innovation, and sustainability.
Nestled in the heart of Italy’s goldsmith district, this newly extended 33,000 sqm site is more than just a production hub—it’s a creative sanctuary where the magic of Made in Italy is not only preserved but powerfully reimagined. With plans to welcome over 500 new artisans by 2029, Bvlgari is investing not only in craftsmanship but in community, culture, and the future of fine jewellery.
In an era increasingly defined by responsibility, Bvlgari’s Manifattura sets a golden standard. Designed with a meticulous focus on sustainability, the facility operates on a carbon-neutral model, powered by geothermal fields and over 4,000 solar panels that bask atop its rooftops. It’s a beautiful paradox—ancient artistry thriving within futuristic walls, all humming with renewable energy and purpose.
From plastic-free policies to biodiversity preservation—yes, even the bees are in on this renaissance, with 10 hives housing a million buzzing contributors—the entire operation is tuned to the rhythm of environmental harmony.
If the Manifattura is a temple of craft, then its heart surely lies in the newly launched Scuola Bvlgari—the Maison’s first publicly accessible jewellery school. Here, age-old techniques meet cutting-edge innovation in a curriculum crafted with the help of the Tarì Design School. This isn’t just education; it’s the making of legacy.
Set within a symbolic architectural bridge connecting past and future, Scuola Bvlgari promises to pass down the secrets of goldsmithing to a new wave of artisans—training them in both tradition and transformative craftsmanship.
Beyond artistry and sustainability, Bvlgari has composed a workplace symphony that sings of employee wellbeing. From summer camps for children to preventive health screenings, from sustainable mobility options to a corporate concierge, the Maison’s vision of luxury extends to every heartbeat within its walls.
It’s no surprise, then, that artisans from more than 30 nationalities have found a home in Valenza. This is not merely a factory—it’s a global meeting point of creativity, culture, and care.
As the expanded Manifattura opens its doors, Bvlgari makes a radiant statement: that true luxury lies in the fusion of excellence and ethics, of time-honoured mastery and future-forward thinking. With each facet polished and every corner considered, the Manifattura isn’t just a place where jewellery is made—it’s where dreams are meticulously handcrafted.
For lovers of fine craftsmanship and connoisseurs of conscious design, this is not merely an announcement—it’s an invitation to witness the future of tradition.
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