By Editorial Team
A golden anniversary for cinema’s most coveted prize
As the 78th Cannes Film Festival prepares to roll out the red carpet from 13 to 24 May 2025, one icon will once again take centre stage: the Palme d’Or.
Celebrating its 70th anniversary, this golden symbol of cinematic excellence is more than a trophy — it’s a work of art, a jewel, and the ultimate dream for filmmakers around the globe.
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Since 1998, Swiss jeweller Chopard has been the official designer and maker of the Palme d’Or — a role born out of a chance meeting between Caroline Scheufele and the Cannes Festival’s then-President, Pierre Viot. What followed was a bold redesign that transformed the award into a dazzling statement of elegance and craftsmanship.
Today’s Palme d’Or features:
Since 2014, every Palme has been made from ethical gold, part of Chopard’s commitment to sustainable luxury.
The Palme d’Or didn’t always look this way. When Cannes began in 1946, its main prize was a rotating artwork known as the Grand Prix du Festival. The first true Palme d’Or was awarded in 1955 to Delbert Mann for Marty, designed by jeweller Lucienne Lazon.
After a brief return to the Grand Prix in the ’60s, the Palme reemerged stronger in the 1980s — and was permanently reimagined by Chopard in 1998. That year, Theo Angelopoulos won the first of this new generation for Eternity and a Day.
Sean Baker, winner of the Palme d'or in 2024
Over the decades, the Palme has become a symbol of legacy. Only nine directors have won it twice — including Francis Ford Coppola, Ken Loach, and more recently, Ruben Östlund, who took home the 70th and 75th anniversary editions — both set with diamonds by Chopard.
In 2025, history continues. Acclaimed French actress Juliette Binoche returns to Cannes, not as a nominee, but as President of the Jury.
I never imagined that 40 years later I would be returning in this honorary role,” says Binoche. “I am keenly aware of the privilege, the responsibility, and the absolute need for humility.”
Each awarding of the Palme d’Or is distinctive and beautiful in its own right... I hope it will always remain the ‘Holy Grail’ that makes filmmakers mad with desire.”
From its historical roots to its stunning craftsmanship, the Palme d’Or remains the highest symbol of cinematic honour — a golden leaf that continues to shape the future of film, one story at a time.
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