Tropicana Launches Live+ Campaign with Homeownership Savings and Lifestyle Rewards

PETALING JAYA, May 22 – Property developer Tropicana Corp Bhd has introduced its new Live+ Campaign, an enhanced e-lucky draw programme designed to provide greater value for homebuyers through attractive rewards, homeownership incentives, and exclusive lifestyle experiences across selected developments nationwide.

The campaign will be conducted in three consecutive seasons, ending on June 30, September 30, and December 31, 2026. Homebuyers who complete their sales and purchase signings within the campaign period will earn multiple entries, increasing their chances of winning seasonal and grand prizes.

According to Tropicana’s Managing Director of Marketing, Sales and Business Development, Ixora Ang, the initiative aims to support prospective homeowners amid current economic challenges by offering additional savings and value-added benefits.

What I Learned from the Live+ Campaign

1. Tropicana Is Enhancing Homeownership Affordability

The campaign goes beyond conventional property promotions by combining financial incentives with lifestyle rewards. Tropicana is positioning the programme as a way to help buyers reduce upfront costs while improving overall ownership value.

Key homeownership benefits include:

• Access to the Maybank MyDeco financing facility
• Easy Payment Scheme (EPS)
• Legal fee and stamp duty absorption
• Referral rewards of up to RM80,000
• Home furnishing solutions through collaborations with The Makeover Guys and Signature Kitchen

These incentives can significantly lower the financial burden associated with purchasing a new property.

2. Buyers Can Win Attractive Lifestyle Experiences

The seasonal prize category offers premium lifestyle rewards, including:

• A luxury travel experience at Tropicana Cenang in Langkawi
• A one-year golf membership at Tropicana Golf & Country Resort
• A premium AI-powered wellness massage chair

One winner will be selected during each campaign season, providing buyers with multiple opportunities to enjoy exclusive rewards.

3. Five Lucky Buyers Could Receive 50% Homeownership Savings

One of the campaign's most compelling features is the Grand Prize Category, where one purchaser from each participating development will receive 50% homeownership savings on their property purchase.

Participating projects include:

• Avisa Residences
• Clarissa Serviced Suites
• SouthPlace 2 Residences
• Breeze Hill Service Apartments
• Fraser Heights

This initiative creates an additional incentive for buyers considering these developments throughout 2026.

4. The Campaign Covers Multiple Strategic Locations

The Live+ Campaign spans several established and emerging property markets, including:

• Kota Kemuning
• Puncak Alam
• Langkawi
• Subang Jaya
• Tropicana Indah
• Genting Highlands
• Johor Bahru

This wide geographical coverage allows buyers to participate regardless of whether they are seeking urban residences, resort-style homes, or investment properties.

Conclusion

Tropicana's Live+ Campaign demonstrates how property developers are increasingly using integrated incentives, financing support, and lifestyle rewards to attract buyers in a competitive market. Beyond the chance to win luxury experiences, the campaign's standout feature is the opportunity for selected purchasers to enjoy substantial homeownership savings of up to 50%, making it a potentially attractive proposition for both owner-occupiers and investors looking to enter the market in 2026.