Why Choose Us

Why Choose Us

Our Legacy in Gold Manufacturing
Our Legacy in Gold Manufacturing

Our founder Mr. Law Chin Hooi has over 38 years experience in gold jewelry manufacturing. His experience speaks for CHL Innovation as our brand name is built on trust and detailed craftsmanship; two values that our founder strongly believes in and holds on to.

A Brand Built on Trust
A Brand Built on Trust

Over the past 38 years, CHL Innovation has built our brand name based on trust; detailed craftsmanship, on-time delivery, mutual communication and understanding, and most importantly, our gold products are excellent as promised.

Multi-technology machineries
Multi-technology machineries

In CHL, we incorporate multiple gold technologies in our manufacturing and design processes; casting, CNC, 3D, molding and others. We focus to give the best manufacturing experience to our business partners, using different technologies to fulfill your jewelry designs and customers’ preferences.