Driving the future. From our engineering heritage to our sustainable roadmap meet the leadership team guiding ROWE into the next generation.
Introduction
ROWE continues to evolve through long-term investment in sustainability, digitalisation, and modern industrial development. As an independent family owned business, ROWE enjoys the agility to prioritize quality over volume and innovation over short term trends. While maintaining its engineering focused identity, the company is expanding its operational strategies to support future mobility and environmental responsibility.
Leadership for the Next Generation
From 2024 onwards, ROWE’s dual CEO structure led by Dr. Alexandra Kohlmann and Stefan Wermter represents continuity in our engineering philosophy, combined with a stronger focus on future-oriented industrial growth. This leadership transition ensures that the company remains both agile and strategically aligned with global standards.
Sustainability Strategy
Sustainability is at the core of ROWE’s long-term planning. Our initiatives include:
- Energy-efficient production systems
- Optimised logistics processes
- Resource-conscious operational planning
- Long-term environmental responsibility initiatives
These measures support our objective of combining industrial performance with sustainable development principles.
Digitalisation and Modern Operations
ROWE continues to invest in digital infrastructure and process optimisation, featuring:
- Highly automated digital tracking and production coordination systems.
- Digital logistics coordination and integrated operational management.
- Structured process monitoring to ensure consistency and long-term reliability.
Engineering Continuity
True to our roots, all our high-performance lubricants are developed and manufactured at our state-of-the-art facilities in Germany. Despite ongoing modernisation, we maintain the engineering principles established by founder Michael Zehe since 1995.
65 km of dedicated lines: Each product is provided with its own pipe, ensuring the uncompromising consistency and precision that defines the ROWE brand.
Our commitment remains firm:
- Independent Innovation: Unrestricted development to ensure the highest product performance.
- German Engineering: Rigorous, real-world performance validation.
- Unmatched Consistency: Every product carries the promise of precision, reliability, and the uncompromising quality that defines the ROWE brand globally.
Conclusion
ROWE’s future strategy combines our engineering heritage with modern industrial transformation. Through sustainability initiatives and digitalisation, we continue to develop while preserving the principles that defined our foundation.
Racing Tech Lubricants Sdn Bhd
Official Distributor of ROWE Germany in Malaysia
Frequently Asked Questions
Q1: How does ROWE maintain its quality standards while rapidly evolving?
A: By remaining an independent family-owned company, we prioritize long term technical excellence over short term trends. We integrate our 1995 engineering heritage rooted in German precision with modern digital automation to ensure every product delivers peak performance.
Q2: What is the significance of the dual-CEO leadership?
A: The leadership of Dr. Alexandra Kohlmann and Stefan Wermter unites our deep rooted engineering philosophy with a strategic, future-oriented focus on global industrial growth and continuity.
Q3: How does Racing Tech Lubricants ensure this global standard reaches Malaysia?
A: As the Official Partner, we bridge the gap between ROWE Germany’s sustainable, high tech production and the Malaysian market, providing our local clients with future ready, high performance solutions.
Malaysia