Track Social and Video Content in Google Search Console

Why this matters

• Google Search Console now makes it easier to see how content from social and video platforms appears in Google Search.
• This helps businesses understand whether short videos, social posts, and external content are helping search visibility.
• It is useful for SEO, GEO, and AEO because AI search also needs clear, useful, and discoverable information.

What to check

• Search impressions: Which social or video content is being shown in Google Search?
• Clicks: Which content actually brings users back to your brand?
• Queries: What questions or keywords connect users to your content?
• Pages: Which URLs should be improved, updated, or linked back to your website?

EEAT action points

• Experience: Use real product, service, or customer examples in your social and video content.
• Expertise: Explain the topic clearly instead of only posting promotional content.
• Authoritativeness: Keep your website as the main source and connect supporting content back to it.
• Trust: Make sure names, contact details, offers, and business information are consistent everywhere.

Simple business takeaway

• Do not treat social content and website SEO as separate work.
• Use Search Console data to see what Google users are already discovering.
• Then improve the related website pages so users and AI systems can understand your business better.

Source: Google Search Central official update on Search Console reporting for social and video platforms.