Quick summary: Google’s guidance for generative AI search still starts with helpful, crawlable content. Images and videos can support SEO, GEO and AEO when they clearly explain what words alone cannot.
Why multimodal content matters
- AI search experiences may rely on clearer context from text, images and video together.
- Images help explain products, services, locations, processes and before-after results.
- Videos help users understand demonstrations, tutorials, reviews and expert explanations.
- Good media improves usefulness, not just decoration.
What to prepare
- Use original visuals: Show real work, products, teams, locations or process shots.
- Add descriptive context: Place images near relevant text and use meaningful alt text.
- Make videos easy to access: Use clear titles, descriptions, thumbnails and crawlable video pages.
- Compress properly: Keep pages fast without making visuals blurry.
- Connect media to answers: Use visuals to support common customer questions.
EEAT angle: Real photos, real demonstrations and expert explanations make experience easier to trust. Avoid stock images that do not prove anything about your business.
Simple checklist
- Use clear file names and alt text.
- Place visuals beside the matching paragraph.
- Add transcripts or summaries for important videos.
- Use structured data where relevant.
- Check image and video indexing in Search Console.
Source: Google Image SEO Best Practices.
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