Quick answer: Google says the fundamentals that help websites succeed in traditional Search also apply to its generative AI search experiences. GEO is not a shortcut or a special hidden setting.
What Google officially recommends
- Create unique, useful and non-commodity content
- Keep important information accurate and up to date
- Make pages crawlable and provide a good page experience
- Use structured data that matches visible page content
- Add helpful images and videos where they improve understanding
- Keep Google Business Profile and Merchant Center information current
A practical GEO workflow
- Answer real questions: Use customer enquiries, sales conversations and support records.
- Show first-hand experience: Include examples, processes, results and limitations.
- Make facts easy to verify: Name authors, dates, sources and business details.
- Improve technical access: Check indexing, internal links, mobile usability and speed.
- Measure outcomes: Track qualified traffic, leads and sales instead of chasing mentions alone.
EEAT in practice: Experience and expertise should be visible on the page. Authority grows through useful original work, while trust depends on accuracy, transparency and a reliable website.
What to avoid
- Mass-producing thin AI articles
- Adding unsupported claims or fake expertise
- Using schema that does not match visible content
- Creating content only for algorithms rather than customers
- Buying “guaranteed AI citation” packages
Source: Google Search Central, 15 May 2026.
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