SEO Basics
Good keywords connect customer needs, your business services, and the action you want users to take.
1. Start with your products and services
- List your main products and services.
- Use words your customers understand.
- Add a location when it is relevant.
Example: Instead of only using kitchen renovation, try kitchen renovation company in Kuala Lumpur.
2. Understand search intent
- Informational: The customer wants to learn.
- Commercial: The customer is comparing choices.
- Transactional: The customer is ready to enquire or buy.
- Navigational: The customer wants a specific brand or website.
3. Choose specific keywords
Broad keywords are highly competitive and often do not show a clear customer need.
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4. Review the Google results
- Are the top results articles, product pages, or service pages?
- What related questions appear?
- Are the results local or international?
- Can your content provide a more useful answer?
Quick Checklist
- Relevant to your business
- Matches the purpose of the page
- Has clear search intent
- Solves a customer problem
- Includes real experience or examples
Conclusion: Do not focus only on search volume. The best keywords attract the right customers and encourage the next action.
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