LABUBU x Sanrio Blind Box Sells Out Quickly as Secret Edition Prices Rise

Pop Mart’s THE MONSTERS x Sanrio blind box collection reportedly sold out quickly after launch, drawing strong attention from designer toy fans and blind box collectors. The collaboration brings LABUBU together with popular Sanrio characters such as Hello Kitty, Kuromi and My Melody, creating immediate buzz across collector communities and social platforms. Beyond the sell-out response, the rising resale prices of secret editions have also become a key talking point. For many collectors, the combination of a popular IP, a limited collaboration and hidden-edition mechanics can quickly increase demand for rare designs, especially when supply is limited and fan interest is high. The case highlights how “popular IP + collaboration + secret edition” remains one of the most effective formulas in the blind box market. For brands, such releases do more than drive short-term sales; they also expand audience reach, strengthen collector engagement and keep designer toys at the center of youth culture conversations.