PETALING JAYA (Jan 21) — Eastern & Oriental Bhd (E&O) has achieved a full take-up for Laman Embun, its first commercial precinct within the City of Elmina in Shah Alam, marking a strong market response to township-based commercial developments in Selangor.
In a statement, E&O said all units at Laman Embun were taken up within just one week of its launch in November 2025. This milestone comes ahead of the upcoming introduction of Seri Embun, a new residential township component in Elmina scheduled for launch in February 2026.
Seri Embun is strategically located along the rapidly expanding Guthrie Corridor, an area that continues to benefit from improving connectivity and growing economic activity. The township is planned using an integrated, community-led approach, supported by nearby educational institutions, lifestyle facilities, and an expanding base of commercial services — key ingredients for long-term vibrancy and liveability.
According to E&O, both business operators and homebuyers are increasingly gravitating toward decentralised townships that function as self-sustaining environments. These developments combine residential, retail, workplace, and community elements in a cohesive ecosystem, a trend also seen in Klang Valley locations surrounding commercial property in KL, as well as emerging hubs near office space in Bukit Jalil.
E&O managing director Kok Tuck Cheong said Seri Embun reflects a broader shift in how townships are conceptualised, placing daily convenience, social interaction, employment opportunities, and quality of life within a single integrated setting. Rather than being launched as a standalone residential project, Seri Embun represents the next phase of an organically evolving township designed to grow alongside its community.
From a strategic perspective, E&O’s property development activities are concentrated across four core markets: Kuala Lumpur, Penang, Iskandar Malaysia in Johor, and Central London. Within Kuala Lumpur, the group has established a strong presence through premium developments in key urban locations, including projects in Kuala Lumpur City Centre and Damansara Heights, reinforcing its footprint in high-value commercial property in KL.
In Penang, E&O’s long-standing Seri Tanjung Pinang development has matured into a 240-acre seafront community housing approximately 3,000 residences and a diverse international population. Building on this success, the group is progressing with the Andaman development, located adjacent to Gurney Bay, spanning over 500 acres across two phases.
In Johor, E&O’s Avira project forms part of the wider Bandar Medini Iskandar, offering residential living with cross-border connectivity via the Second Link to Singapore.
Beyond Malaysia, the group maintains a portfolio of developments in Central London, including residential and commercial assets in established districts such as Kingsway, Bayswater, and Hammersmith.
As decentralised townships gain traction across Selangor, developments like Elmina are increasingly drawing attention from investors and business owners seeking locations close to industrial land in Selangor, employment centres, and growing catchment populations. This trend mirrors demand patterns seen near industrial property in the Subang area and mature business corridors supporting factory zones in Puchong.
Yao Mu Realty, based in Kuala Lumpur, Malaysia, specializes in industrial real estate for factories and land, delivering professional and efficient solutions.
Posted by Yao Mu Realty Sdn Bhd on 21 Jan 26
Malaysia