Johor Bahru, 18 April 2026 – FirePitz Group proudly celebrated the grand opening of Flame N Fern Boost, the fourth brand under the group's growing hospitality portfolio, marking another milestone in its commitment to creating community-driven dining experiences across Johor.
Located within Play! At Dewani, one of Johor Bahru's largest sports and recreational hubs, Flame N Fern Boost introduces a vibrant sports café concept designed to serve athletes, families, sports enthusiasts, and local communities seeking quality food in an energetic and welcoming environment.
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As one of the largest sports cafés in Johor, the outlet offers guests a place to recharge, connect, and celebrate moments both on and off the court. Positioned at the heart of a thriving sports destination, Flame N Fern Boost is designed to complement active lifestyles while fostering a sense of community through food and hospitality.
The café features a diverse selection of Western favourites, crafted to satisfy guests before or after their sporting activities. Whether gathering after a badminton match, meeting with friends and family, or hosting team celebrations, guests can enjoy a comfortable dining experience centred around great food and meaningful connections.
The launch of Flame N Fern Boost reflects FirePitz Group's vision of building hospitality brands that serve distinct communities and occasions. By bringing together dining, recreation, and social connection within a single destination, the brand strengthens the group's mission of creating spaces where people can gather, engage, and create lasting memories.
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The opening also represents an important step in FirePitz Group's continued growth strategy as it expands its portfolio of hospitality concepts to reach new audiences and communities throughout the region.
As the newest addition to the FirePitz Group family, Flame N Fern Boost is poised to become a gathering place for sports lovers and families alike, offering an experience where active living, quality dining, and community spirit come together.
Flame N Fern Boost @ Play! At Dewani
π Lot 1566, Kawasan Perindustrian Dewani, 81100 Johor Bahru, Johor Darul Ta'zim
β° Daily, 11:00 AM - 10:30 PM
π 018-988 1660 (Events & Corporate Bookings)
βοΈ [email protected]
About FirePitz Group
FirePitz Group is a hospitality collective built on flame, craft, and connection. Through its portfolio of dining and lifestyle brands, the group is committed to creating memorable experiences that bring communities together through exceptional food, genuine hospitality, and meaningful human connections.
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