Kow Hock Group Empowers Its Team with OE Business Academy: Building Brand Differentiation Through Modern Marketing

At Kow Hock Group, we believe that a company’s growth begins with the learning power of its people.
That’s why we continuously invest in in-house training programs, bringing in top industry mentors to inspire new thinking and fresh energy across our team.

This time, we were honored to invite OE Business Academy’s online sales mentor – Jason Kok, who conducted a powerful session on
🎯 “Marketing Strategy: Building Brand Differentiation.”

During this in-depth training, our team explored 10 key principles of marketing strategy, including:

1. Defining unique product positioning
2. Building differentiation to avoid price competition
3. Standing out in a competitive market
4. Balancing between marketing offense and defense
5. Gaining customer trust through authentic branding
6. Cost-effective customer acquisition strategies
7. Competing smartly without losing margins
8. The logic behind short video & video marketing
9. The 10 IP models in brand marketing
10. Lessons from Fortune 500 success stories

💬 This was more than just a training session — it was a reflection of our company culture:

“We’re not just selling hardware; we’re building a brand customers remember.”

Through continuous learning, we strengthen our brand mindset, market insight, and service value — empowering every team member to become a driving force in the modern hardware industry.

🛠 Growth at Kow Hock begins with learning.
Moving forward, we will continue to provide more hands-on training and development programs for our employees, franchise partners, and collaborators — building a warm, strong, and future-ready hardware ecosystem together.