PETALING JAYA, Jan 26 — EdgeProp Malaysia has entered into a memorandum of understanding (MOU) with VPG Realty, formalising a data-sharing collaboration designed to enhance the use of market analytics in real estate transactions.
Through this partnership, VPG Realty’s agents will gain access to EPIQ, EdgeProp’s proprietary analytics platform, which delivers real-time transaction data, pricing benchmarks, and market comparisons. The platform is expected to strengthen advisory capabilities across residential, commercial property in KL, and emerging investment segments such as industrial land in Selangor.
The collaboration aims to encourage a shift away from opinion-based pricing and informal market assumptions, replacing them with evidence-driven insights. By leveraging verified transaction data, agents can offer clearer, more accurate recommendations when advising clients on sales and acquisitions.
VPG Realty chief financial officer Kaeryn Wong noted that access to reliable data enables agents to ground their pricing strategies in actual market performance rather than subjective estimates.
According to Wong, this approach supports more transparent discussions with clients, improves expectation management, and leads to more realistic pricing — a key factor when advising investors and occupiers seeking office space in Bukit Jalil, factory units in Puchong, or industrial property in the Subang area.
She added that clearer data visibility helps reduce pricing gaps, speeds up client decision-making, and may improve transaction conversion rates, especially in competitive urban markets.
Wong also emphasised that data-driven tools have become essential for modern real estate agencies as buyers and investors increasingly rely on market intelligence before making property decisions.
“Today’s clients are far more informed and data-aware,” she said, adding that agencies must evolve accordingly.
Meanwhile, EdgeProp Malaysia head of sales Stannly Tan said the EPIQ platform offers practical insights that can significantly enhance agent performance and service quality.
Launched in 2021, EPIQ was developed to provide comprehensive market intelligence through transaction histories, pricing trends, and location-specific insights. The platform supports real estate professionals in delivering higher-value advisory services across key growth areas in Kuala Lumpur and Selangor, where informed pricing and market transparency are increasingly critical to successful transactions.
Indonesia