Seni Jaya reaches for Malaysian skies with Ganad acquisition

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A RM5 Million Deal with Big Ambitions

In a move that signals the growing stakes in Malaysia’s outdoor advertising business, Seni Jaya Corporation Berhad has announced the acquisition of Ganad Media Sdn. Bhd., a long-standing name in the nation’s billboard landscape.

The deal—valued at RM 5 million—will see Seni Jaya pay RM 3 million in cash and issue 4,950,495 new shares priced at RM 0.404 apiece to complete the purchase.

A National Footprint of Prime Sites

Ganad is no small prize. Its 60 billboard sites stretch from the bustle of Kuala Lumpur to Penang’s heritage streets and the highways of Terengganu. The formats are equally diverse: towering LED screens, rooftop displays, freestanding panels, even lightboxes tucked into commuter choke points.

In a country where car ownership is high and digital media consumption is splintered, such prime real estate remains a coveted canvas for brands seeking broad reach.

Risk and Reward in the Out-of-Home Game

The move comes with calculated risk. Ganad has been loss-making, posting a net loss of about RM 73,000 last year as revenue dipped to RM 4.7 million.

But Seni Jaya is betting that the synergy of its own portfolio with Ganad’s will more than compensate, giving it scale and bargaining power in an industry that rewards sheer visibility.

If the gamble pays off, the company will tighten its grip on Malaysia’s out-of-home advertising market—reminding rivals that in the attention economy, the skyline is still up for grabs.