Why Choose Us

Our founder Mr. Law Chin Hooi has over 35 years experience in gold jewelry manufacturing. His experience speaks for CHL Innovation as our brand name is built on trust and detailed craftmanship; two values that our founder strongly believes in and hold on to.

Over the past 35 years, CHL Innovation has built our brand name based on trust; detailed craftsmanship, on-time delivery, mutual communication and understanding, and most importantly, our gold products are excellent as promised.

In CHL, we incorporate multiple gold technologies in our manufacturing and design processes; casting, CNC, 3D, molding and others. We focus to give the best manufacturing experience to our business partners, using different technologies to fulfill your jewelry designs and customers’ preferences.