Low Budget Marketing? Small Money Can Still Do Big Things

Last time, we talked about "why marketing matters".
This time, let’s talk about something more practical:

Can you still do marketing with a small budget?
Yes. If your strategy is right, even a small budget can create big results.


Step 1: Decide Your Budget Percentage

Business Stage｜Recommended Marketing Budget
Startup Company｜10–20% of revenue
Growing Company｜5–10% of revenue
Mature Company｜3–5% of revenue

No idea where to start?
Start with 5% first.

Step 2: If the Budget is Small, Do This

1️⃣ Start with Free Marketing
Post on Xiaohongshu, social media, WhatsApp Status, or write articles on your website. You don’t always need money. Sometimes consistency and effort matter more.

2️⃣ Then Move to Low-Cost Marketing
Custom mugs, portable fans, calendars, notebooks…
Low cost, but customers use them every day — giving your brand long-term exposure.

3️⃣ Run Ads After You Start Earning
Once your business generates income, then consider paid ads. By then, you’ll already know: “What strategy actually works.”

Small budget is not the problem.

Start with:
Free → Low Cost → Scale Up