Augmented Communication For Stakeholder Management

Introduction

At the end of this 2-day program, participants will walk away with practical skills to craft persuasive messages, influence positive behavioural change, and engage the public with confidence. They will also gain techniques to handle resistance with empathy, negotiate effectively with stakeholders, and maintain control of critical narratives. Ultimately, this training will equip teams to strengthen trust, enhance communication impact, and reinforce their role as a credible bridge between the organization and the community.

Learning Outcomes / Benefits

Upon completion of this programme, the participants will be able to:

• Craft messages that shape perceptions and drive behaviour change.
• Manage public resistance with confidence, empathy, and diplomacy.
• Strengthen negotiation and influence skills for stakeholder engagement.
• Enhance organisation’s ability to act as a trusted bridge with the community.

Key Content

Module 1: Strategic Stakeholder Communication

• Creating an open and positive environment
• Professionalism in handling feedback and crisis
• Perception shaping
• Framing techniques & values-based shaping
• Storytelling for impact
• Identifying gaps and barriers in communication

Module 2: Behavioural Change Communication

• Principles of behaviour change in communication
• Professionalism in handling feedback and crisis
• Designing messages that influence daily habits
• Case studies & campaign design exercise
• Storytelling for impact
• The rule of thumb in crisis handling

Module 3: Negotiation and Influencing Skills

• Understanding the grounds of influence
• Building persuasion strategies & controlling narratives
• The evolution of influencing behaviour
• Negotiating for win-win outcomes with stakeholders
• Establishing rapport

Module 4: Handling Difficult Questions & Public Resistance

• Identifying types of resistance and scepticism
• De-escalation & empathy-driven communication techniques
• Practical role-play: managing tough audiences
• Recap and feedback session

Target Audience

This course is designed for professionals who need to engage stakeholders effectively, from managers and executives to communication, public relations, and community-facing roles, equipping them with skills to influence, negotiate, and build trust.

Methodology

• Reflective activities and self-assessments
• Case studies and real-life Malaysian examples
• Group discussions and peer coaching
• Personal planning tools
• Interactive exercises and simulations