A gentle purple shampoo with amino acids and magnesium to neutralize yellow tones in virgin and color-treated white, grey, or blonde hair with added nourishment.
Neutralizes unwanted yellow tones in color-treated and virgin hair.
Gently cleanses with added nourishment.
Softens hair with enhanced shine.
Distribute evenly through wet hair. Massage until a lather forms.
Leave shampoo in for five minutes.
Rinse thoroughly.
Use one to two times per week depending on desired levels of neutralization.
Follow with L'Oréal Professionnel’s Silver Anti-Brass Purple Conditioner for maximum results (sold separately).
Magnesium: strengthens the hair fiber.
Amino Acids: improve overall hair health by protecting against external agents.
Anti-yellow agent: dye specifically formulated to neutralize the yellowing capillary fiber, without pigmentation.
AQUA/WATER/EAU, CETEARYL ALCOHOL, COCAMIDOPROPYL BETAINE, BEHENTRIMONIUM CHLORIDE, PROPYLENE GLYCOL, AMODIMETHICONE, SCLEROTIUM GUM, PHENOXYETHANOL, PARFUM/FRAGRANCE, ISOPROPYL ALCOHOL, SODIUM CHLORIDE, ETHANOLAMINE, CITRIC ACID, CI 60730/ACID VIOLET 43, BENZYL SALICYLATE, TRIDECETH-6, BENZYL ALCOHOL, CHLORHEXIDINE DIGLUCONATE, CETRIMONIUM CHLORIDE, MAGNESIUM ACETATE.