Degree
BA (HONS) In Marketing Management with a specialism in Digital Marketing | Asia Pacific University APU
BA (HONS) In Marketing Management with a specialism in Digital Marketing | Asia Pacific University APU

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BA (HONS) In Marketing Management with a specialism in Digital Marketing | Asia Pacific University APU

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Specifications
  • Province/City: Kuala Lumpur
  • Language for Teaching: English
  • Course Start Date: Mar
  • Course Start Date: Jul
  • Course Start Date: Sept
  • Course Start Date: Nov
  • Course : Degree
  • Country: Malaysia
  • Annual Course Fees : Between RM 20k - 40k
Penerangan

BA (HONS) In Marketing Management with a specialism in Digital Marketing Asia Pacific University APU

Duration
3 years
Mode
Physical
Campus
Bukit Jalil
Medium
English
Intake
Mar, Jul, Sep, Nov

BA (HONS) In Marketing Management with a specialism in Digital Marketing at Asia Pacific University APU equips you with practical business leadership, operations, marketing, and strategic management skills for modern organisations.

You will study management fundamentals, innovation, people management, enterprise systems, business research, and strategic decision-making, with internship exposure and project-based learning to prepare for management careers.

BA (HONS) In Marketing Management with a specialism in Digital Marketing Asia Pacific University APU

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Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen

Entry Requirements

UEC
5Bs, Pass in Mathematics and English
A-Level
2D, Pass English & Mathematics at SPM/O-level
STPM
2C, Pass English & Mathematics at SPM
IB
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OSSD/CIMP
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Other Qualification
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PTPTN Loan Selection

Maximum
Household income < RM 4,000
75%
Household income < RM 8,000
50%
Household income > RM 8,000

E-Square Waiver

E-Square Waiver
RM 500

Fee Breakdown

Tuition Fee
RM 104,500
Resources Fee
RM 0
Library Deposit
RM 500
Application Fee
RM 800
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
Inquire Actual Fee

Admin Verification

Benefits via E-Square Application:
  • Scholarship up to RM 0
  • Voucher: RM 0

Why Apply Through E-Square?

Apply via E-Square

  • Team assistance to reduce uncertainty
  • Clear and transparent application process, no additional application service fees
  • Full 1-on-1 application support throughout
  • Assistance in understanding and applying for suitable on-campus and off-campus scholarships
  • Provide information and guidance related to accommodation and entry visas
  • Maintain long-term cooperation and official communication channels with local universities
i

Self-apply

  • Need to research admission policies, application requirements, and deadlines independently
  • Preparation, review, and submission of application materials need to be completed independently
  • Need to communicate with the university and follow up on application progress independently
  • Scholarship information needs to be inquired independently, and eligibility needs to be judged independently
  • Accommodation, entry, and visa-related matters need to be understood and handled independently
  • If encountering changes in application procedures or policies, need to respond and resolve independently

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As a professional study consultancy agency, E-Square has received in-depth coverage from two major well-known Malaysian media outlets, Sin Chew Daily and China Press, demonstrating our professional strength and good reputation in the field of study services.

Course Structure

Degree Level 1
  • Introduction to Management
  • Digital Thinking and Innovation
  • Quantitative Skills
  • Business and Communications Skills
  • Business Economics
  • People Management
  • Accounting Skills
  • Marketing
  • Business Law
  • Fundamentals of Entrepreneurship
Degree Level 2
  • Common Modules:
  • Business Ethics and Governance
  • Innovation Process
  • International Culture and Communications
  • Business Research Methods
  • Specialised Modules:
  • E-Commerce
  • B2B Marketing
  • Delivering Customer Value
  • Consumer Behaviour
  • Marketing Intelligence and Research
  • Digital Marketing
  • Social Media and Communication
  • Creative Copywriting
  • Elective Modules (Choose 1):
  • Managing Finance OR Financial Management
  • Internship (16 weeks)
Degree Level 3
  • Specialised Modules:
  • Brand Management
  • Building Customer Relationship
  • Global Marketing
  • Integrated Marketing Communications
  • Venture Building
  • Digital Strategy and Analytics
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Strategic Marketing Planning
  • Behavioural Science & Marketing Analytics
  • Enabling Technologies for Digital Marketing
  • Leadership Theory and Practice
  • MQA Compulsory Subjects:
  • Appreciation of Ethics and Civilisation (M'sian Students)
  • Malay Communication Language (Int'l Students)
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-corruption
  • Co-Curriculum

Future Career Prospects

  • Digital Marketing Manager
  • Social Media Manager
  • SEO/SEM Specialist
  • Content Marketing Strategist
  • E-commerce Marketing Manager
  • Performance Marketing Analyst
  • Marketing Automation Specialist

Bukit Jalil Living Expenses

This programme is offered in Bukit Jalil. Below is an estimated range of monthly living expenses near campus. Actual expenses may vary depending on your lifestyle.
Living Expenses Including Rent
RM 1,200 - RM 2,500 / Month
Rent
Rent/Month
RM 300 - RM 800
Food
Food & Groceries
RM 400 - RM 600
Transportation
Transportation
RM 50 - RM 100
Mobile
Mobile Plan
RM 30 - RM 50
Entertainment
Entertainment & Others
RM 200 - RM 400
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