Website Design - Bolt and nut dealer

1. Keyword Research

Find high-ranking keywords that your potential customers search for, such as:

• Primary Keywords: "buy screws online," "high-quality nuts and bolts," "stainless steel fasteners"
• Long-tail Keywords: "best screws for wood furniture," "M6 hex bolts for sale," "where to buy nuts and bolts near me"
• LSI Keywords: "threaded fasteners," "industrial hardware," "machine screws"

Use Google Keyword Planner, Ahrefs, or Ubersuggest for research.

2. On-Page SEO

• Title Tags: Include relevant keywords (e.g., "Stainless Steel Nuts & Bolts – Affordable Prices | [Your Business Name]").
• Meta Descriptions: Briefly describe the page with target keywords.
• Headers (H1, H2, H3): Organize content properly. Example:
  • H1: Buy High-Quality Nuts and Screws Online
  • H2: Types of Screws Available
  • H3: How to Choose the Right Fastener
• Image Optimization: Use descriptive file names (e.g., hex_bolt_m6.jpg) and alt text (e.g., "M6 Hex Bolt for Industrial Use").
• Internal Linking: Link to related pages (e.g., from "Screws" page to "Nuts" page).

3. Technical SEO

• Mobile-Friendly Website: Ensure responsiveness for mobile users.
• Fast Loading Speed: Optimize images, use caching, and enable a CDN.
• Schema Markup: Use product schema to show prices, availability, and ratings on Google Search.
• Secure Website (HTTPS): Improves trust and ranking.

4. Content Marketing

• Blog Posts: Write articles like:
  • "How to Choose the Right Screw for Your Project"
  • "5 Common Mistakes When Using Bolts and Nuts"
  • "Why Stainless Steel Fasteners Are Best for Outdoor Use"
• Videos & Tutorials: Show installation guides or comparisons.
• Infographics: Create visual content explaining screw types, sizes, and applications.

5. Local SEO (If You Have a Physical Store)

• Google My Business: Optimize with accurate address, phone number, and images.
• Local Citations: List your business on directories like Yelp, Yellow Pages, and industry-specific sites.
• Customer Reviews: Encourage satisfied customers to leave positive reviews.

6. Link Building

• Guest Posting: Write for hardware or DIY blogs.
• Supplier/Partner Links: Get backlinks from manufacturers or suppliers.
• Forum Engagement: Participate in DIY and construction forums (but avoid spammy links).

7. Social Media & PPC

• Facebook & Instagram: Showcase products with clear images and videos.
• LinkedIn & B2B Platforms: Engage with construction professionals and hardware retailers.
• Google Ads & Shopping Ads: Run PPC campaigns for targeted keywords like "buy screws online."