Degree
Bachelor of Business Administration (Honours) in Marketing | Southern University College (SUC)
Bachelor of Business Administration (Honours) in Marketing | Southern University College (SUC)

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Bachelor of Business Administration (Honours) in Marketing | Southern University College (SUC)

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Category: Degree Available
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Specifications
  • Province/City: Johor
  • Language for Teaching: English
  • Field of Study : Economics and Management
  • Field of Study : News and Communications
  • Course : Degree
  • Country: Malaysia
  • Annual Course Fees : Between RM 20k - 40k
Description

Bachelor of Business Administration (Honours) in Marketing Southern University College (SUC)

Duration
3 Years
Mode
Physical
Campus
Johor
Medium
English
Intake
Mar, May, Oct

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Step 2
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Step 3
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Student Type

Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen

Entry Requirement

SPM
-
UEC
5Bs
AND Credit in Mathematics and a pass in English at SPM level
Other Qualification
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Select Scholarship

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PTPTN Loan Selection

Maximum
Amount: 40,800
75%
Amount: 30,600
50%
Amount: 20,400

E-Square Waiver

E-Square Waiver
RM 100

Fee Breakdown

Tuition Fee
RM 36,600
Resource Fee
RM 3,000
Deposit
RM 0
Application
RM 400
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total payable
RM 40,000
Benefits via E-Square Application:
  • Scholarship up to RM 0
  • Voucher: RM 0

Programme Structure

Compulsory
  • Business Communication
  • Business Ethics
  • Business Law
  • Business Statistics I
  • Business Statistics II
  • Cost & Management Accounting
  • Fundamental of Financial Management
  • International Business Management
  • Introduction to Financial Accounting
  • Management Information System
  • Microeconomics
  • Macroeconomics
  • Organisational Behaviour
  • Principles of Management
  • Principles of Marketing
  • Strategic Management
  • Academic English
Core
  • Advertising & Promotions
  • Consumer Behaviour
  • E-Marketing
  • Entrepreneurship
  • Green Marketing
  • International Marketing
  • Marketing Research
  • Marketing Strategy
  • Media Planning
  • Professional Selling
  • Public Relations
  • Retail Marketing
  • Services Marketing
Elective (Core)
  • Basic Chinese / Chinese
Elective (Open) (Select Any Three)
  • English Proficiency
  • Events Management
  • Financial Markets and Institution
  • Human Resource Management
  • Introduction to Psychology
  • Malaysian Taxation
  • Performance Management
  • Public Speaking

Future Career Prospects

Main Directions
  • Sales & Marketing Consultant
  • International Marketing Executive/Manager
  • Event Management Executive/Manager
  • Business Development Executive/Manager
  • Brand Executive/Manager
  • Product Executive/Manager
  • Advertising Executive/Manager
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