Hiring an agency is just the start; managing them ensures success. To evaluate if your Malaysian SEO agency is performing well, you need to look closely at their monthly reports. Don't just accept a report full of confusing data; use this checklist to assess real value:
Keyword Rankings (Local MY): Are they improving rankings for keywords that actually matter to your local business, not just obscure terms?
Organic Traffic Growth: Is the overall non-paid traffic to your site increasing steadily over time?
Lead Quality & Quantity: Are you getting more leads, and more importantly, are they qualified prospects ready to buy?
Technical SEO Health: Is the agency proactively fixing site errors, improving speed, and ensuring mobile-friendliness?
Monthly Reporting & Communication: Is the reporting transparent? Do they clearly explain what work was done, why it was done, and what the next steps are? Transparency is the biggest indicator of a reliable agency.
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