New Shopping Experience in the AI Era: Gemini Handles the Entire Shopping Journey
In the past, shopping online was a long process: search keywords, read dozens of review pages, and finally hunt for discount codes before checking out.
Now, Google introduces a new concept: “Agentic Commerce”. In simple terms, it turns Gemini from a chatbot into your super shopping assistant, handling everything from product search to payment.
Here are the three major updates Gemini just launched:
1. UCP: Letting All E-Commerce Platforms Speak the Same Language
Google released an open-source protocol called UCP (Universal Commerce Protocol). It is the unified language for communication between AI and merchants.
- The old problem: Every e-commerce platform (e.g., Shopify, eBay) has its own backend system, making it difficult for AI to operate across platforms.
- What changes now: With UCP, Gemini has essentially obtained a merchant master key. It can recommend products, place orders, process payments, and manage after-sales without leaving the chat window.
2. Business Agent: A Brand’s 24/7 AI Sales Assistant
If Gemini is a user’s personal shopping assistant, then Business Agent is the brand’s top salesperson inside Google.
- Difference from normal customer service: This AI is trained using private brand data. It not only understands inventory, but can also provide advice in the brand’s professional tone.
- Deeper insights: For example, if a user asks “Are these shoes suitable for marathon running?”, it can give an expert response and directly guide the purchase. At the same time, merchants can better understand what users truly want through AI interactions.
3. Direct Offer: Discounts That Show Up at the Right Moment
Compared to noisy, irrelevant ads, Direct Offer is smarter.
- Real-time judgment: When Gemini detects clear purchase intent (e.g. when a user asks “Which luggage offers the best value?”), merchants can send a personalized discount instantly.
- High conversion: It doesn’t spray ads everywhere; it appears at the moment when users need that final push. No more searching for coupon codes — AI shows them automatically.
Impact on Businesses: A Complete Shift in Promotion Strategy
For businesses, the old methods of keyword stuffing and buying ranking may no longer work.
- From “searching by keyword” to “searching by intention”: Instead of buying the keyword “running shoes”, brands now need to ensure the AI recommends them when processing user queries like “I’m joining a marathon next month”.
- Feeding AI with a data specification sheet (Schema Markup): You need to clearly tell AI your price, inventory, and return policy through structured data. The more standardized the data, the more confidently AI can recommend you.
- Reputation determines ranking: AI will reference Reddit, professional reviews, and media. Overall product sentiment across the web directly affects your standing in AI’s recommendations.
In short: In the past, we optimized for search engines to find us. Now, we must help AI understand us and trust us.
👉 If you want a website that AI can confidently recommend, click the WhatsApp button and contact us!
