What is lenticular printing?
A printing technology that uses a lenticular plastic to produce astonishing images with the illusion of motion and 3D
Flip and animation:
The lenticular flip effect combines two or more very different images that change from one to the other as the angle of observation of the print changes. The animation effect, meanwhile, is composed of various images with slight differences but that together form a small video sequence. The zoom and morphing effects become variations of this same concept.
3D lenticular effects:
In the 3D effects, the lenticular plastic allows each eye to see a slightly different representation of the same scene. The brain integrates both images and thus creates a three-dimensional illusion in the observer without the need for stereoscopic glasses. The flip, animation and 3D lenticular effects can be mixed all together in order to maximize the visual impact of the prints.
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