Degree
Bachelor of Business (Honours) in International Business and Marketing | Taylor's University
Bachelor of Business (Honours) in International Business and Marketing | Taylor's University

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Bachelor of Business (Honours) in International Business and Marketing | Taylor's University

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Category: Degree Available
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Specifications
  • Province/City: Kuala Lumpur
  • Language for Teaching: English
  • Field of Study : Economics and Management
  • Course Start Date: Feb
  • Course Start Date: Apr
  • Course Start Date: Sept
  • Course : Degree
  • Country: Malaysia
  • Annual Course Fees : Between RM 20k - 40k
Description

Bachelor of Business (Honours) in International Business and Marketing Fees, Scholarships, Entry Requirement

Duration
3 years
Mode
Physical
Campus
Subang
Medium
English
Intake
Feb, Apr, Sep

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Step 1
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Step 2
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Step 3
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Student Type

Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen

Entry Requirement

UEC
A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English.
A-Level
Minimum DD
STPM
Minimum CC
Pre-U
Pass any Taylor's Diploma programme with a minimum CGPA of 2.00
ATAR
Minimum ATAR 60
Other Qualification
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Select Scholarship

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PTPTN Loan Selection

Not Applicable
No PTPTN loan available

Exclusive Grab Voucher

Exclusive Grab Voucher
RM 100

Fee Breakdown

Tuition Fee
RM 12,900
Deposit
RM 0
Application Fee
RM 500
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 15,300
Benefits via E-Square Application:
  • Scholarship up to RM 0
  • Voucher: RM 0

Course Structure

Year 1
  • Accounting for Non-Specialists
  • Introduction to Management
  • Business Economics
  • Principles of Marketing
  • Introduction to Finance
  • Quantitative Methods for Business
  • Human Resource Management
Year 2
  • Understanding Entrepreneurialism
  • Introduction to International Business
  • Consumer Behaviour
  • Marketing Analytics
  • International Finance
  • Integrated Marketing Communications
  • Export Practices and Management
  • Transnational Management
  • International Economic Theory and Policy
  • Interactive and Digital Marketing
Year 3
  • Strategic Management
  • International Trade and Multinational Business
  • Services Marketing
  • Strategic Marketing Capstone Project
  • Entrepreneurship Accelerator Project I
  • Internship/Industry Immersion
  • International Business Issues and Policies
  • International Marketing
  • Entrepreneurship Accelerator Project II
  • Contemporary Issues in Marketing

Future Career Prospects

Main Directions
  • Digital Marketing Specialist
  • Entrepreneur
  • Export & Import Manager
  • Global Brand Manager
  • International Brand Manager
  • International Business Consultant
  • International Trader
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