BA (HONS) In Marketing Management | Asia Pacific University APU: Top Choice in Malaysia E-Square Consultancy

Specifications

Province/City: Kuala Lumpur
Language for Teaching: English
Course Start Date: Mar
Course Start Date: Jul
Course Start Date: Sept
Course Start Date: Nov
Course : Degree
Country: Malaysia
Annual Course Fees : Between RM 20k - 40k

Description

BA (HONS) In Marketing Management Asia Pacific University APU

Duration

3 years

Mode

Physical

Campus

Kuala Lumpur

Medium

English

Intake

Mar, Jul, Sep, Nov

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Step 2

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Step 3

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Student Type

Domestic Student

Malaysian Citizen

International Student

Non-Malaysian Citizen

Am I eligible?

UEC

5Bs, Pass in Mathematics and English

A-Level

2D, Pass English & Mathematics at SPM/O-level

STPM

2C, Pass English & Mathematics at SPM

OSSD/CIMP

Select Scholarship

Merit Scholarships

PTPTN Loan Selection

Maximum

Household income < RM 4,000

75%

Household income < RM 8,000

50%

Household income > RM 8,000

E-Square Waiver Processing Fee Waiver

E-Square Waiver

RM 500

Fee Breakdown

Tuition Fee

RM 99,800

Application Fee

RM 800

Library Deposit

RM 500

Scholarship

- RM 0

PTPTN Loan

- RM 0

Voucher

- RM 0

Total Payable

RM 101,100

Benefits via E-Square Application:

Scholarship up to RM 0
Voucher: RM 0

Course Structure

Degree Level 1

Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Business Law
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Marketing
People Management
Quantitative Skills

Degree Level 2

Common Modules:
Business Ethics and Governance
Innovation Process
International Culture and Communications
Business Research Methods
Specialised Modules:
E-Commerce
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Behavioural Science in Organisation
Critical Thinking in Management
Elective Modules (Choose 1):
Managing Finance OR Financial Management
Internship (16 weeks)

Degree Level 3

Specialised Modules:
Brand Management
Building Customer Relationship
Global Marketing
Integrated Marketing Communications
Venture Building
Digital Strategy and Analytics
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Retail Marketing Management
Leadership Theory and Practice
MQA Compulsory Subjects:
Appreciation of Ethics and Civilisation (M'sian Students)
Malay Communication Language (Int'l Students)
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum

Future Career Prospects

Main Directions

Marketing Manager
Brand Manager
Digital Marketing Specialist
Market Research Analyst
Product Manager
Advertising Executive
Public Relations Executive

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BA (HONS) In Marketing Management | Asia Pacific University APU

Is this course suitable for you?

Student Type

Am I eligible?

Select Scholarship

Merit Scholarships

Scholarship Application

PTPTN Loan Selection

E-Square Waiver Processing Fee Waiver

Fee Breakdown

Course Structure

Future Career Prospects