Bachelor of Arts (Honours) in Digital Advertising | Asia Pacific University APU: Top Choice in Malaysia E-Square Consultancy

Specifications

Province/City: Kuala Lumpur
Language for Teaching: English
Course Start Date: Mar
Course Start Date: Jul
Course Start Date: Sept
Course Start Date: Nov
Course : Degree
Country: Malaysia
Annual Course Fees : Between RM 20k - 40k

Description

Bachelor of Arts (Honours) in Digital Advertising Asia Pacific University APU

Duration

3 years

Mode

Physical

Campus

Bukit Jalil

Medium

English

Intake

Mar, Jul, Sep, Nov

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Step 1

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Step 2

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Step 3

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Student Type

Domestic Student

Malaysian Citizen

International Student

Non-Malaysian Citizen

Am I eligible?

UEC

5Bs, Unified Examination Certificate

A-Level

2D, General Certificate of Education Advanced Level

STPM

2C, Sijil Tinggi Persekolahan Malaysia

OSSD/CIMP

Select Scholarship

Merit Scholarships

PTPTN Loan Selection

Maximum

Household income < RM 4,000

75%

Household income < RM 8,000

50%

Household income > RM 8,000

E-Square Waiver Processing Fee Waiver

E-Square Waiver

RM 500

Fee Breakdown

Tuition Fee

RM 102,200

Application Fee

RM 800

Library Deposit

RM 500

Scholarship

- RM 0

PTPTN Loan

- RM 0

Voucher

- RM 0

Total Payable

RM 103,500

Benefits via E-Square Application:

Scholarship up to RM 0
Voucher: RM 0

Course Structure

Degree Level 1

Introduction To Graphic Design
Principles of Advertising
Client Brief Concept
Marketing Fundamentals, Consumer Behaviour and Creative Practice
Creative Project
Project Management
Digital Illustration
Fundamentals of Entrepreneurship
Elective Modules:
Motion Graphics
Public Relations

Degree Level 2

Common Modules:
Social Media
Professional Practice: Client & Agency Management
Brand Strategy & Application
Innovation Processes
Advertising: Media Planning and Purchasing
Creativity and Innovation
Visual Culture
Elective Modules:
Web Design & Development
Digital Film Production
Digital & Experiential Advertising
Packaging Design
Internship (16 Weeks)

Degree Level 3

Common Modules:
Integrated Marketing Communications
Digital Advertising: Individual Professional Project
Research Project Report
Venture Building
Persuasive Copywriting
Digital Advertising Analytics
Digital Advertising: Team Professional Project
Intellectual Property Basics
Exhibition Design

Future Career Prospects

Main Directions

Digital Marketing Executive
Social Media Strategist
Content Creator
Copywriter
SEO/SEM Specialist
Media Planner
Brand Manager
Advertising Account Executive
Creative Director

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More detail about E-Square Consultancy

Bachelor of Arts (Honours) in Digital Advertising | Asia Pacific University APU

Is this course suitable for you?

Student Type

Am I eligible?

Select Scholarship

Merit Scholarships

Scholarship Application

PTPTN Loan Selection

E-Square Waiver Processing Fee Waiver

Fee Breakdown

Course Structure

Future Career Prospects