Bachelor of Arts (Honours) in Media and Communication Studies | Asia Pacific University APU: Top Choice in Malaysia E-Square Consultancy

Specifications

Province/City: Kuala Lumpur
Language for Teaching: English
Course Start Date: Mar
Course Start Date: Jul
Course Start Date: Sept
Course Start Date: Nov
Course : Degree
Country: Malaysia
Annual Course Fees : Between RM 20k - 40k

Description

Bachelor of Arts (Honours) in Media and Communication Studies Asia Pacific University APU

Duration

3 years

Mode

Physical

Campus

Bukit Jalil

Medium

English

Intake

Mar, Jul, Sep, Nov

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Step 1

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Step 2

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Step 3

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Student Type

Domestic Student

Malaysian Citizen

International Student

Non-Malaysian Citizen

Am I eligible?

UEC

5Bs, Including English

A-Level

2D, C in English at SPM/O-LEVEL/IGCSE

STPM

2C, C in English at SPM/O-LEVEL/IGCSE

OSSD/CIMP

Select Scholarship

Merit Scholarships

PTPTN Loan Selection

Maximum

Household income < RM 4,000

75%

Household income < RM 8,000

50%

Household income > RM 8,000

E-Square Waiver Processing Fee Waiver

E-Square Waiver

RM 500

Fee Breakdown

Tuition Fee

RM 99,800

Application Fee

RM 800

Library Deposit

RM 500

Scholarship

- RM 0

PTPTN Loan

- RM 0

Voucher

- RM 0

Total Payable

RM 101,100

Benefits via E-Square Application:

Scholarship up to RM 0
Voucher: RM 0

Course Structure

Degree Level 1

Intercultural Communication
Introduction to Graphic Design
Digital Illustration
Marketing Fundamentals, Consumer Behaviour and Creative Practice
Fundamental of Entrepreneurship
Specialised Modules:
Core Concepts in Communication Theories
Principles of Advertising
Contemporary Media Studies
Public Relations 1

Degree Level 2

Common Modules:
Visual Culture
Innovation Processes
Specialised Modules:
Strategic Event Planning and Management
Public Relations 2
Social Media
Researching Media and Communication
Journalism
Political Communication
Elective Modules (Choose 1):
Copywriting and Creative Direction
Digital and Experiential Advertising
Internship (16 Weeks)

Degree Level 3

Common Modules:
Integrated Marketing Communications Practice
Venture Building
Specialised Modules:
Crisis Communications
Audiences and Fandom
Investigations in Media and Communication Studies
Broadcast Journalism
Global Advertising Practices
Media and Communication Project
Elective Modules (Choose 1):
Communication Audit and Strategy
Persuasive Copywriting

Future Career Prospects

Main Directions

Public Relations Executive
Corporate Communication Officer
Journalist
News Anchor / Broadcaster
Media Planner
Social Media Manager
Copywriter

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Bachelor of Arts (Honours) in Media and Communication Studies | Asia Pacific University APU

Is this course suitable for you?

Student Type

Am I eligible?

Select Scholarship

Merit Scholarships

Scholarship Application

PTPTN Loan Selection

E-Square Waiver Processing Fee Waiver

Fee Breakdown

Course Structure

Future Career Prospects