Bachelor in Digital Communication (Advertising) with Honors ASU | Sunway University: Top Choice in Malaysia E-Square Consultancy

Specifications

Province/City: Kuala Lumpur
Language for Teaching: English
Field of Study : News and Communications
Course Start Date: Jan
Course Start Date: Jun
Course Start Date: Aug
Course : Degree
Country: Malaysia
Annual Course Fees : Between RM 20k - 40k

Description

Bachelor in Digital Communication (Advertising) with Honors ASU Sunway University

Duration

4+0 years

Mode

Physical

Campus

Subang Jaya

Medium

English

Intake

Jan, Jun, Aug

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Student Type

Domestic Student

Malaysian Citizen

International Student

Non-Malaysian Citizen

Entry Requirement

UEC

B in 5 subjects (Maximum 28 points from 5 Grade B subjects including English)

A-Level

Minimum 8 points

STPM

Average C or CGPA 2.00

Pre-U

CGPA 2.00

Sunway Pre-U

CGPA 2.00

Other Qualification

English Requirement Details:

• IELTS 6.0 or equivalent
• MUET Band 4
• UEC English B4
• O-Level English (1119) Credit

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PTPTN Loan Selection

Maximum

Household income < RM 4,000

75%

Household income < RM 8,000

50%

Household income > RM 8,000

Exclusive Grab Voucher Processing Fee Waiver

Exclusive Grab Voucher

RM 100

Fee Breakdown

Tuition Fee

RM 105,040

Resources Fee

RM 14,250

Deposit

RM 1,000

Application Fee

RM 700

Scholarship

- RM 0

PTPTN Loan

- RM 0

Voucher

- RM 0

Total Payable

RM 120,990

Benefits via E-Square Application:

Scholarship up to RM 0
Voucher: RM 0

Course Structure

Year 1

Introduction to Human Communication
Film Appreciation
Public Speaking
Introduction to Psychology
Survey of World Religion
Principles of Sociology
Principles of Advertising
English 1
Computer Application and IT
Elective 1
Elective 2

Year 2

Organisational Behaviour
Basic Mathematics
Intercultural Communication
Communication Theory
Media and Society
Communication Research Methods
English 2
Elective 3
Elective 4

Year 3

Marketing and Business Performance
Advertising and Beyond
Essentials of Global Marketing
Essentials of Advertising and Marketing Communication
Media Ethics and Diversity
The Digital Audience
Digital Media Literacy I
Elective 5
Elective 6

Year 4

Business and Professional Ethics
Visual Communication
Digital Media Literacy II
Digital Media and Freedom of Expression
Search Engine and Research Strategy
Social Media Campaign
Digital Audience Analysis
Internship
Elective Subjects:
Chemistry and Society
Introduction to Environmental Studies
Introduction to Macroeconomics
US History to 1877
Public Relations
Introduction to Philosophy

Future Career Prospects

Main Directions

Digital Advertising Specialist
Social Media Manager
Brand Strategist
Copywriter
Creative Director
Digital Marketing Executive
Media Planner / Buyer
Campaign Manager
Content Strategist
Advertising Account Executive

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Bachelor in Digital Communication (Advertising) with Honors ASU | Sunway University

Is this course suitable for you?

Student Type

Entry Requirement

Select Scholarship

Scholarship Application

PTPTN Loan Selection

Exclusive Grab Voucher Processing Fee Waiver

Fee Breakdown

Course Structure

Future Career Prospects