Bachelor of Arts in Global Management (Honours) ASU is a 4-year undergraduate program offered by Sunway University in partnership with Arizona State University (ASU). This program is designed to cultivate professionals with global perspectives and international business capabilities.
The curriculum covers core areas including international business, global marketing, cross-cultural communication, regional management environments, and states and markets in a global economy. Students will learn how to conduct business analysis in international contexts, develop marketing strategies, manage cross-cultural teams, and understand different regional business environments and cultural differences.
Graduates can pursue careers as international business analysts, global marketing executives, business development managers, and cross-cultural communication consultants in international corporations, multinational companies, consulting firms, and non-profit organizations. This program is particularly suitable for students who aspire to develop their careers in the globalized business environment.
Malaysia