Degree
Mass Communication (Honours) in Advertising and Brand Management | Taylor's University
Mass Communication (Honours) in Advertising and Brand Management | Taylor's University

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Mass Communication (Honours) in Advertising and Brand Management | Taylor's University

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Specifications
  • Province/City: Kuala Lumpur
  • Language for Teaching: English
  • Field of Study : News and Communications
  • Course Start Date: Feb
  • Course Start Date: Apr
  • Course Start Date: Sept
  • Course : Degree
  • Country: Malaysia
  • Annual Course Fees : Below RM 20k
Penerangan

Mass Communication (Honours) in Advertising and Brand Management Taylor's University

Duration
3 years
Mode
Physical
Campus
Subang
Medium
English
Intake
Feb, Apr, Sep

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Step 2
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Step 3
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Student Type

Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen

Entry Requirement

UEC
Pass with min. 5Bs including English
A-Level
Min. DD (2 subjects)
STPM
CC
Pre-U
Pass with min. CGPA 2.00
ATAR
Min. ATAR 55
Other Qualification
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PTPTN Loan Selection

Not Applicable
No PTPTN loan available

Exclusive Grab Voucher

Exclusive Grab Voucher
RM 100

Fee Breakdown

Tuition Fee
RM 12,900
Deposit
RM 0
Application Fee
RM 500
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 15,300
Benefits via E-Square Application:
  • Scholarship up to RM 0
  • Voucher: RM 0

Course Structure

Year 1
  • Introduction to Mass Communication
  • Visual Communication
  • Intercultural Communication
  • Communication Theory
  • New Media and Society
  • Innovative Media
  • Media Writing
  • Media Analytics
  • Media Law and Ethics
Year 2
  • Advertising Fundamentals
  • Strategic Copywriting
  • Principles of Marketing
  • Brand Management
  • Creative Design for Advertising
  • Corporate Identity and Branding Design
  • Research Methods
Year 3
  • Advertising and Brand Management Collaborative Project
  • Media Planning and Analysis
  • Research Project
  • Internship

Future Career Prospects

Main Directions
  • Integrated Marketing Communication Specialist
  • Campaign Director
  • Branding Specialist
  • Brand Developer
  • Social Media Specialist/Coordinator
What to do next?
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