Blog

25 Feb 2020

Is SEO or PPC a better investment ?
Is SEO or PPC a better investment ?
Ultimately, it varies from business to business depending on the industry, business model, competition and targeting. As a general guide, we recommend SEO is better in the long-term given it doesn’t require the constant re-investment that PPC does. While a PPC campaign will stop giving you results the moment you stop paying, you could be reaping the rewards of strong SEO work well into the future, resulting in a better ROI in the long-term. Often, we suggest supplementing your SEO with a PPC campaign initially, in order to generate traffic to your site straight away while your organic presence improves and can produce a large enough audience on its own.