工商管理(荣誉)学士学位,主修电子商务 Asia Pacific University APU

工商管理(荣誉)学士学位,主修电子商务 Asia Pacific University APU

分类: 学士 当前有货
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Specifications
  • 省份/城市: 吉隆坡
  • 授课语言: 英文
  • 开课: 三月
  • 开课: 七月
  • 开课: 九月
  • 开课: 十一月
  • 课程: 本科
  • 国家: 马来西亚
  • 年度学费: 2万 - 4万 马币
详情

工商管理(荣誉)学士学位,主修电子商务 Asia Pacific University APU

Duration
3 years
Mode
Physical
Campus
Kuala Lumpur
Medium
English
Intake
Mar, Jul, Sep, Nov

Is this course suitable for you?

Step 1
Check Entry Requirements
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Step 2
Select scholarship and PTPTN
Step 3
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Step 4
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Student Type

Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen

Am I eligible?

UEC
5Bs, Pass in Mathematics and English
A-Level
2D, Pass English & Mathematics at SPM/O-level
STPM
2C, Pass English & Mathematics at SPM
IB
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OSSD/CIMP
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Select Scholarship

Merit Scholarships

PTPTN Loan Selection

Maximum
Household income < RM 4,000
75%
Household income < RM 8,000
50%
Household income > RM 8,000

E-Square Waiver

E-Square Waiver
RM 500

Fee Breakdown

Tuition Fee
RM 99,800
Application Fee
RM 800
Library Deposit
RM 500
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 101,100
Benefits via E-Square Application:
  • Scholarship up to RM 0
  • Voucher: RM 0

Course Structure

Degree Level 1
  • Introduction to Management
  • Digital Thinking and Innovation
  • Quantitative Skills
  • Business and Communications Skills
  • Business Economics
  • People Management
  • Accounting Skills
  • Marketing
  • Business Law
  • Fundamentals of Entrepreneurship
Degree Level 2
  • Common Modules:
  • Behavioural Science in Organisation
  • Operations Management
  • Innovation Process
  • Business Ethics and Governance
  • Business Research Methods
  • Delivering Customer Value
  • Enterprise Resource Planning with SAP Platform
  • Specialised Modules:
  • E-Business Management
  • Social Media & Communication
  • E-Commerce
  • Digital Marketing
  • Elective Modules (Choose 1):
  • Managing Finance OR Financial Management
  • Internship (16 weeks)
Degree Level 3
  • Common Modules:
  • Strategic Management
  • Venture Building
  • Specialised Modules:
  • Digital Strategy and Analytics
  • Managing Change
  • Investigations in Business Management
  • Contemporary Management
  • E-Business Procurement
  • Enabling Technologies for Digital Marketing
  • Global Marketing
  • Business Management Project
  • Elective Modules (Choose 2):
  • Corporate Finance OR Building Customer Relationship
  • Integrated Marketing Communications OR Retail Marketing Management
  • MQA Compulsory Subjects:
  • Appreciation of Ethics and Civilisation (M'sian Students)
  • Malay Communication Language (Int'l Students)
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-corruption
  • Co-Curriculum

Future Career Prospects

Main Directions
  • E-Business Manager
  • Digital Marketing Executive
  • Business Development Executive
  • E-Commerce Specialist
  • Project Manager
  • Business Analyst
  • Online Business Consultant
What to do next?
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