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Bachelor of Mass Communication (Honours) in Public Relations and Marketing | Taylor's University
Bachelor of Mass Communication (Honours) in Public Relations and Marketing | Taylor's University

 8

Bachelor of Mass Communication (Honours) in Public Relations and Marketing | Taylor's University

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Specifications
  • 省份/城市: 吉隆坡
  • 授课语言: 英文
  • 课程领域: 新闻与传播
  • 开课: 2月
  • 开课: 4月
  • 开课: 9月
  • 课程: 本科
  • 国家: 马来西亚
  • 年度学费: 低于2万 马币
详情

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ڴѧʿϵӪ Bachelor of Mass Communication (Honours) in Public Relations and Marketing ̩ѧ Taylor's University3 ڣӢڿΡγ̾۽Ӫ�����ýд����ۡԭΣΪϵӪϴʵ¼ȡԿγҳΪ׼UEC 5 BӢģA-Level DD2 ƣSTPM CCPre-U CGPA 2.00ATAR ATAR 55ѧϵȷϡãزοѧ RM 120,000 RM 0Ѻ RM 0 RM 650 E-Square ȷΪ׼· PTPTN Ϊ3 λ / 75% / 50%ѧѡѧϵ˽¼ȡá

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ְҵƷƾ Brand Managerܼ Campaign Directorҵ Corporate Affairs Managerҵ Corporate Communication Manager¹ Foreign Affairs Officer

ڴѧʿϵӪ Bachelor of Mass Communication (Honours) in Public Relations and Marketing ̩ѧ Taylor's University

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Year 1
  • Introduction to Mass Communication
  • Visual Communication
  • Intercultural Communication
  • Communication Theory
  • Innovative Media
  • Media Writing
  • Media Analytics
  • New Media and Society
  • Media Law & Ethics
Year 2
  • Public Relations Principles
  • Promotional Writing
  • Publicity and Media Relations
  • Crisis Management
  • Organisational Communication
  • Introduction to Management
  • Principles of Marketing
  • Consumer Behaviour
  • Relationship Marketing
  • Research Methods
Year 3
  • Final Project
  • Research Project
  • Professional Media Workshop
  • Public Relations Consultancy
  • Internship

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  • Ʒƾ Brand Manager
  • ܼ Campaign Director
  • ҵ Corporate Affairs Manager
  • ҵ Corporate Communication Manager
  • ¹ Foreign Affairs Officer

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