Timeless Treasure

Zenith
ZENITH unveils its latest collaboration with USM Modular Furniture. The never-before-seen reinterpretation of the original DEFY, now introduced as a chronograph, is presented in a custom-designed USM Haller timepiece chest. It reimagines timeless creativity with four vibrant dials inspired by USM’s signature colours, and is limited to just 60 pieces per colour worldwide.


From left: MB&F; De Bethune

MB&F
The Legacy Machine 101 (LM101) series is now one of MB&F’s most coveted creations. To mark MB&F’s 20th anniversary in 2025, the brand debuted the LM101 EVO in titanium, available with either a salmon or peacock green dial plate. A fitting tribute to two decades of horological artistry.

De Bethune
De Bethune recently unveiled the DB25xs Starry Varius, which features a sky reddened by the fire of the earth. In exploring the colour spectrum of the natural titanium oxidation, a warm, intense tone was adopted to depict the nocturnal spectacle of a volcanic eruption.


From left: Ulysse Nardin; Bell & Ross

Ulysse Nardin
The Freak [X Crystalium], has a rotating hour disc made of Crystalium, a revolutionary material that fuses scientific precision with raw aesthetic expression. Its core is ruthenium, a platinum-group metal known for its strength and shine, and is housed in a black DLC-coated titanium case, with a matching bezel, black hour indicator, and minute bridge.

Bell & Ross
The BR-X3 Blue Steel is designed for those who appreciate technical yet refined timepieces. This more precious version embraces its identity as a futuristic jewel. Its polished and satin finishes highlight the signature “circle in a square” design unique to Bell & Ross. Naturally, the strap’s specific colour matches the tones of the case and dial.


From left: Audemars Piguet; Piaget

Audemars Piguet
Coinciding with the brand’s 150th anniversary, Audemars Piguet unveils the Royal Oak “Jumbo” Extra-Thin Self-winding Flying Tourbillon Chronograph RD#5, offering an elevated level of comfort and featuring a crown with a function selector that integrates a push-piece with a visual indicator for two positions – winding and time-setting.

Piaget
Piaget invites us to rediscover the captivating beauty of turquoise—an ornamental stone which has inspired cultures and civilisations for millennia—with a bold new collection of jewellery watches that fuse the Maison’s legendary craftsmanship, flair for colour and play of shapes. Piaget continues to defy convention and celebrate convention-breaking, life-affirming creativity.