Degree
Bachelor of Business Administration(Hons)(Marketing Management) | Multimedia University
Bachelor of Business Administration(Hons)(Marketing Management) | Multimedia University

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Bachelor of Business Administration(Hons)(Marketing Management) | Multimedia University

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Category: Degree Available
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Specifications
  • Province/City: Kuala Lumpur
  • Language for Teaching: English
  • Field of Study : Economics and Management
  • Course Start Date: Apr
  • Course Start Date: Aug
  • Course Start Date: Oct
  • Course : Degree
  • Country: Malaysia
  • Annual Course Fees : Below RM 20k
Description

Bachelor of Business Administration(Hons)(Marketing Management) Multimedia University

Duration
3 Years
Mode
Physical
Campus
Malacca
Medium
English
Intake
Apr, Aug, Oct

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Step 2
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Step 3
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Student Type

Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen

Entry Requirement

UEC
5Bs (Including English OR English Grade C in SPM)
STPM
GP 2.00 in any two subjects (Pass in Mathematics and English at SPM)
Pre-U
CGPA 2.00
Other Qualification
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PTPTN Loan Selection

Not Applicable
No PTPTN loan available

E-Square Waiver

E-Square Waiver
RM 100

Fee Breakdown

Tuition Fee
RM 12,900
Resources Fee
RM 1,900
Deposit
RM 0
Application Fee
RM 500
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 15,300
Benefits via E-Square Application:
  • Scholarship up to RM 0
  • Voucher: RM 0

Course Structure

Year 1
  • English for Business Communication
  • Understanding Management
  • Financial Accounting for Managers
  • Quantitative Analysis Models for Business
  • Entrepreneurship and Ethical Practices
  • Financial Management
  • Introductory Microeconomics
  • Fundamentals of Marketing
  • Human Capital and Organisational Behaviour
  • Digital Business
  • Cyber Security
Year 2
  • Introductory Macroeconomics
  • Quality and Operations Management
  • Data Analytics for Businesses
  • Supply Chain Management
  • Business Application Development
  • Selling and Sales Management
  • Business Risk Management
  • Innovation Management
  • Introduction to Financial Technologies
  • Management of Strategy
  • International Business OR International Economics
  • Marketing Research Methods
  • Promotional Marketing
  • Understanding Consumer
  • Retailing
Year 3
  • Business Information Systems
  • Strategic Management Information Systems OR Business Intelligence
  • Project Management
  • Marketing Management Research Project
  • International Marketing
  • Strategic Marketing
  • International Trade and Policy
  • Social Media and Digital Marketing
  • Product and Service Marketing
  • Industrial Training

Future Career Prospects

Main Directions
  • Marketing executives
  • Industrial marketers
  • Product development managers
  • Business and marketing strategists
  • Service quality experts
  • Customer relationship managers
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