GEO stands for Generative Engine Optimization.
It is the process of optimising your website so it can be understood, selected, and recommended by AI-driven search engines such as Google AI Overview.
In simple terms:
👉 SEO helps you rank
👉 GEO helps AI recommend you
Generative AI does not just list websites — it generates answers.
GEO focuses on:
Clear business identity
Location relevance
Structured, trustworthy content
AI chooses websites that explain who they are, what they do, and where they serve clearly.
They work together, not separately.
| SEO | GEO |
|---|---|
| Ranks pages | Feeds AI answers |
| Focus on keywords | Focus on clarity & context |
| Search result links | AI-generated summaries |
Newpages integrates SEO + GEO, not one without the other.
Local relevance is critical.
When users search:
“SEO agency Malaysia”
“best marketing company SG”
AI looks for:
📍 Location signals
📍 Service coverage
📍 Authority & consistency
GEO ensures your business appears as a recommended solution, not just a link.
Effective GEO includes:
✔ Location-based service pages
✔ Answer-focused content (AEO)
✔ Consistent business data
Newpages structures content so AI understands your business naturally.
GEO does not mean full automation.
Newpages uses:
🤖 AI tools to assist content
🧠 Human strategy to guide messaging
📊 SEO data to expand coverage
This makes GEO stable and scalable.
GEO (Generative Engine Optimization):
✔ Helps AI understand your business
✔ Improves AI recommendation visibility
✔ Works with SEO, not replacing it
👉 Newpages helps Malaysian & Singapore businesses implement GEO properly for AI-driven search.
Japan