Degree
Bachelor (Honours) in Business and Marketing | AIMST University
Bachelor (Honours) in Business and Marketing | AIMST University

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Bachelor (Honours) in Business and Marketing | AIMST University

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Category: Degree Available
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Specifications
  • Province/City: Pulau Penang
  • Language for Teaching: English
  • Field of Study : Economics and Management
  • Course Start Date: Mar
  • Course Start Date: Aug
  • Course Start Date: Oct
  • Course : Degree
  • Country: Malaysia
  • Annual Course Fees : Below RM 20k
Description

Bachelor (Honours) in Business and Marketing AIMST University

Duration
3 years
Mode
Physical
Campus
Kedah
Medium
English
Intake
Mar, Aug, Oct

Is this course suitable for you?

Step 1
Check Entry Requirements
Review the academic qualifications needed for this course.
Step 2
Select scholarship and PTPTN
Step 3
Net Fees After Scholarship
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Step 4
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Student Type

Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen

Am I eligible?

UEC 5B
Unified Examination Certificate
STPM GPA 2.00 in two subject
SPM pass in English
Diploma CGPA 2.00
In relevant field
Foundation CGPA 2.00
In relevant field

English Requirement

  • MUET: Band 3

Select Scholarship

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PTPTN Loan Selection

Maximum
Household income > RM 8,000
75%
Household income < RM 8,000
50%
Household income < RM 4,000

E-Square Waiver

E-Square Waiver
RM 100

Fee Breakdown

Tuition Fee
RM 32,250
Application Fee
RM 100
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 32,350
Benefits via E-Square Application:
  • Scholarship up to RM 0
  • Voucher: RM 0

Course Structure

Year 1
  • Economics
  • Principles of Management
  • Elements of Accounting
  • Foundation of Marketing
  • Essentials of Business Communication
  • Financial Management
  • Organizational Behaviour
  • Business Statistics
  • Entrepreneurship
  • Operations Management
Year 2
  • Marketing Planning & Management
  • Business Ethics
  • Consumer Behaviour
  • International Business
  • Digital Marketing
  • Retail Management
  • Sales Management
  • Business and Cyber Law
  • International Marketing
  • Managerial Economics
  • Business Research Methods
  • Human Resource Management
  • 1 elective subject*
Year 3
  • Marketing Research
  • Integrated Marketing Communication
  • Strategic Management
  • Management Information System
  • Project / Seminar in Business and Marketing
  • Business Analytics
  • Industrial Training
  • 1 elective subject*
Year 4
  • Year 4 content will be added here

Future Career Prospects

Main Directions
  • Marketing Officer / Executive
  • Customer Service Executive / Consultant
  • Telemarketing Officer
  • Public Relations Officer / Executive
  • Sales Coordinator
  • Advertising Manager
  • Brand/Product Manager
  • Marketing Specialist
  • Marketing Communication Executive
  • Demand Planning Executive
  • Events Marketing and Planning Executive
  • Content Creations Developer
  • Creative Marketing Executive
What to do next?
Already Applied?
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