The 111 Coffee Plan is a business model built around CEO Coffee and a proven network system developed over 39 years by Shuang Hor. Instead of selling aggressively or making large investments, the model focuses on sharing coffee experiences, building relationships, and growing a sustainable second income.
This platform is designed for people in Malaysia, Indonesia, and Singapore who want to explore entrepreneurship while keeping their current job. With tools like CEO Coffee Lounges and mobile coffee trucks, the system creates real spaces where conversations naturally lead to business opportunities.
Many people want a second income but struggle because they lack the system, guidance, or environment to start. The 111 Coffee Plan solves this by turning everyday habits into a structured business pathway.
The difference is simple: the system organizes these daily activities into a business model that has been refined for nearly four decades.
CEO Coffee is more than just a beverage. In this model, it serves as a conversation starter and connection tool that helps people open up to new ideas about business and personal growth.
Instead of traditional selling, participants simply invite friends or contacts to enjoy coffee together. This relaxed environment makes it easier for people to understand the opportunity naturally.
Through CEO Coffee Lounges and coffee trucks, participants have real platforms to host sharing sessions and introduce the business concept.
The system is designed to be simple and beginner-friendly. You don’t need previous business experience to start.
You already drink coffee daily. Now, that habit becomes part of a larger ecosystem connected to a proven business network.
No hard selling. Simply invite people to drink coffee, chat, and learn about the opportunity through genuine conversations.
With guidance, SOP materials, and training support, your network grows gradually into a sustainable income system.
The biggest challenge when starting a business is usually the risk, cost, and lack of support. The 111 Coffee Plan addresses these problems directly.
Shuang Hor has spent nearly four decades refining the infrastructure needed for entrepreneurs to grow a network business sustainably.
The company manages the complex parts of business operations so participants can focus on growth.
Our network has produced 10 Diamond leaders across Malaysia and Indonesia, demonstrating the scalability of the model when supported with the right mentorship and structure.
This model is suitable for people who want to explore entrepreneurship without immediately leaving their job.
You don’t need prior experience. What matters most is the willingness to learn, take action, and grow step by step.
If you are exploring ways to build a second income or start a business, the best way to understand this model is through a real conversation.
Connect with our team to learn how the CEO Coffee business platform works and how you can start step by step.
Chat With Us on WhatsAppIn summary, the 111 Coffee Plan offers a structured way for individuals to explore entrepreneurship through everyday activities like sharing coffee and building relationships.
With the support of a 39-year proven system, real coffee lounges, mobile coffee trucks, and experienced network leaders, participants gain access to a platform designed for long-term growth rather than quick results.
For those looking to develop a sustainable second income while learning real business skills, the CEO Coffee ecosystem provides a practical starting point.
Indonesia