Sin Chew Daily Report (Kuala Lumpur)
As a well-known business management training institution from China, DNYH (大脑营行) officially entered the Malaysian market for the first time in 2024, quickly sparking strong interest among local small and medium-sized enterprises (SMEs). With the mission of “providing one-stop solutions to business management challenges”, DNYH focuses on delivering practical, results-driven training programs that help entrepreneurs enhance business thinking, system management, and team execution. Following the success of its inaugural event in 2024, DNYH has officially established its ASEAN headquarters in Kuala Lumpur, further expanding its influence across Southeast Asia.
Founded in June 2010 and headquartered in Suzhou, China, DNYH was jointly established by Su Yinhua, Li Chao, and Shen Feilong. Over the past 15 years, the organization has served thousands of SMEs across manufacturing, services, retail, and other industries. Its flagship programs include Entrepreneurial Mindset, Systems Mindset, Business Mindset, Framework Mindset, Work-Life Balance Mindset, Mind Mapping, Little Eagle Bootcamp, Team Mindset, Service Mindset, Financial & Tax Mindset, Business Speaking, and Short-Video AI Customer Acquisition. These programs emphasize hands-on, non-theoretical experience, helping businesses achieve performance growth while freeing business owners from day-to-day operational burdens.
In Malaysia, DNYH offers customized training tailored to the unique challenges faced by local SMEs, such as intense market competition, slow digital transformation, and talent management issues. In February 2024, the organization held its first Malaysian event, attracting hundreds of entrepreneurs and generating highly engaging on-site interactions.
Participants shared that the course content was highly practical and immediately applicable to real business operations. For example, a local manufacturing business owner remarked, “Through the Entrepreneurial Mindset training, I learned how to optimize my team structure, resulting in a 20% performance increase within just a few months.”
The head of DNYH’s ASEAN headquarters noted that Malaysia holds tremendous potential as a key economic hub in Southeast Asia. DNYH plans to collaborate with local universities and chambers of commerce to introduce more blended online-and-offline training initiatives, including entrepreneur forums and resource integration platforms. On October 30, 2025, the Entrepreneurial Mindset training will return to Kuala Lumpur, with over 1,000 entrepreneurs expected to attend.
In addition, DNYH has developed a proprietary mobile app offering online courses, promotional rewards, and business resource matchmaking services. Users can learn anytime while connecting business networks between China and Malaysia. Currently, DNYH has conducted programs across multiple Malaysian states, including Selangor, Penang, and Johor, helping local SMEs break through growth bottlenecks and achieve sustainable development.
DNYH founder Su Yinhua emphasized: “We don’t just teach knowledge—we deliver methods. SMEs are the backbone of the economy, and we are committed to helping them grow from startup to expansion by building highly efficient execution-driven teams.”
As the Malaysian government continues to promote digitalization and an innovation-driven economy, DNYH’s presence undoubtedly injects fresh momentum into the growth of local enterprises.
Indonesia