Degree
Bachelor of Marketing (Hons) | MMU Multimedia University
Bachelor of Marketing (Hons) | MMU Multimedia University

 16

Bachelor of Marketing (Hons) | MMU Multimedia University

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Specifications
  • 省份/城市: 吉隆坡
  • 授课语言: 英文
  • 课程领域: 经济与管理
  • 开课: 四月
  • 开课: 八月
  • 开课: 十月
  • 课程: 本科
  • 国家: 马来西亚
  • 年度学费: 低于2万 马币
Deskripsi

Bachelor of Marketing (Hons) MMU Multimedia University

Duration
3 Years
Mode
Physical
Campus
Cyberjaya
Medium
English
Intake
Apr, Aug, Oct

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Step 2
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Step 3
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Student Type

Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen

Entry Requirement

UEC
5Bs (Including English OR English Grade C in SPM)
STPM
GP 2.00 in any two subjects (Pass in Mathematics and English at SPM)
Pre-U
CGPA 2.00
Other Qualification
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PTPTN Loan Selection

Not Applicable
No PTPTN loan available

E-Square Waiver

E-Square Waiver
RM 100

Fee Breakdown

Tuition Fee
RM 12,900
Resources Fee
RM 1,900
Deposit
RM 0
Application Fee
RM 500
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 15,300
Benefits via E-Square Application:
  • Scholarship up to RM 0
  • Voucher: RM 0

Course Structure

Year 1
  • Accounting for Decision Making
  • Business Law
  • Principles of Finance
  • Fundamentals of Marketing
  • Managerial Statistics
  • Management
  • English for Business Communication
  • Business & Society
  • Fundamentals of Economics
  • Web Design
  • Elective 1
  • Character Building
  • Fundamentals of Digital Competence with Basic Programming
  • Sustainable Society
  • U3
Year 2
  • Management Information System
  • Organizational Behaviour
  • Human Resource Management
  • Entrepreneurship
  • Business Analytics
  • Mobile App Design & Development
  • Strategic Marketing
  • Multimedia Applications for Strategic Communication
  • Digital Marketing
  • Innovative Product Marketing
  • Elective 2
  • Elective 3
  • Elective 4
  • U1
  • U2
  • U4
Year 3
  • Strategic Management
  • Digital Transformation Technologies
  • Sales & Professional Business Marketing
  • Marketing Research
  • Consumer Behaviour
  • Brand Management
  • Service Marketing
  • Global Marketing
  • Integrated Marketing Communications
  • Industrial Training
  • U1

Future Career Prospects

Main Directions
  • Marketing Manager
  • Marketing Executive
  • Social Media creator/administrator
  • SEO executive/specialist
  • Marketing analyst
  • Content marketer
  • Digital strategist
  • Product Specialist/Executive
  • Brand Manager
  • Public Relations Executive
  • Corporate Communications Executive
What to do next?
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